Stop Competing on Price. Start Selling a Business Model.

Blue Heron Marketing specializes in helping sign companies transition from low-margin manufacturing to a profitable, predictable business built on Monthly Recurring Revenue (MRR).
The signage industry is at a crossroads. Relying on one-time sales and word-of-mouth is a path to stagnation. The fastest-growing companies in your industry are shifting to a service-first model, generating continuous income long after the sign is installed. Blue Heron Marketing is your partner in this transformation. Our 3-Tier Signage Growth System is the blueprint for your long-term success.
View our 3-Tier Growth System

From Manufacturer to Digital Partner

Blue Heron Marketing was founded on a simple principle: to help specialized businesses thrive by moving beyond traditional business models. We observed that the signage industry, with its exceptional craftsmanship and expertise, was being hindered by a reliance on unpredictable, project-based work.

Our team, led by Donald Santiago, brings a unique blend of digital marketing expertise and a deep understanding of the challenges faced by Sign Manufacturers. We are not just a digital marketing agency; we are your strategic partner in business model transformation. We provide the tools, the strategy, and the ongoing support to ensure you are not just building signs, but building a sustainable, profitable future.

Schedule a Free 15-Minute Consultation
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Our Specialized Services for the Signage Industry
We offer a comprehensive suite of services, organized by our proven 3-Tier System, designed to address the specific pain points of your business.

(Tier 1: The Digital Foundation)

  • Local Search Engine Optimization (SEO): We optimize your digital presence to ensure you are the first result for local searches like "custom signs" or "LED retrofits."
  • Google Business Profile (GBP) Management: We manage and optimize your GBP, showcasing your portfolio and engaging with customers to boost your local rank.
  • Reputation & Review Management: We implement a system to consistently generate positive reviews, build trust, and address feedback to protect your brand's reputation.

(Tier 2: The Service Transformation)

  • Digital Content-as-a-Service (DCaaS): Our flagship service. We provide the content creation and management your clients need for their digital displays, allowing you to charge a high-margin monthly subscription.
  • Automated Maintenance & Retrofit Funnels: We set up automated email campaigns that contact your past clients at key intervals to sell high-profit services like LED upgrades and sign maintenance.
  • CRM & Sales Pipeline Integration: We streamline your sales process, ensuring no lead is ever lost and providing a clear, trackable path from quote to installation.

(Tier 3: The Data-Driven Partner)

  • Monthly Performance Reviews (MPR): We meet with you monthly to review key metrics and financial reports, showing you the tangible ROI of our partnership.
  • Strategic PPC Campaigns: We launch targeted advertising campaigns on Google and social media to fill your sales pipeline with qualified leads for your most profitable services.
  • Business Model Consulting: We use data to help you identify new service opportunities and market trends, ensuring you stay ahead of the competition.
Book a meeting

Let's Transform Your Business.

Ready to stop leaving money on the table?

Schedule a free 15-minute consultation to learn how BHM can help your signage company thrive.

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Reach out
‪(516) 408-2748‬
Location

2599 MOUNT AVE
Oceanside, NY 11572 United States

Hours
  1. Monday
    9:00am
    –
    5:00pm
  2. Tuesday
    9:00am
    –
    5:00pm
  3. Wednesday
    9:00am
    –
    5:00pm
  4. Thursday
    9:00am
    –
    5:00pm
  5. Friday
    9:00am
    –
    5:00pm