Stop Losing Leads. Build Recurring Revenue. Gain Total Visibility.
Most sign companies don’t need more marketing. They need to stop losing leads, unlock recurring revenue, and clearly see what’s working.
Blue Heron Marketing delivers a structured growth system that starts by fixing the foundation — then scales intelligently.
We didn’t start BHM because the world needed another marketing agency.
We started BHM after spending years watching sign companies spend money on websites, SEO, ads, and social — while still struggling with the same issues:
Calls going unanswered.
Form submissions disappearing.
Reviews slipping.
No follow-up system.
No clear reporting.
The problem wasn’t marketing.
The problem was lead loss — and nobody was fixing it.
So instead of selling more campaigns, we decided to build something different:
A system that protects every opportunity that comes in.
(Tier 1: The Digital Foundation)
- Local Search Engine Optimization (SEO): We optimize your digital presence to ensure you are the first result for local searches like "custom signs" or "LED retrofits."
- Google Business Profile (GBP) Management: We manage and optimize your GBP, showcasing your portfolio and engaging with customers to boost your local rank.
- Reputation & Review Management: We implement a system to consistently generate positive reviews, build trust, and address feedback to protect your brand's reputation.
(Tier 2: The Service Transformation)
- Digital Content-as-a-Service (DCaaS): Our flagship service. We provide the content creation and management your clients need for their digital displays, allowing you to charge a high-margin monthly subscription.
- Automated Maintenance & Retrofit Funnels: We set up automated email campaigns that contact your past clients at key intervals to sell high-profit services like LED upgrades and sign maintenance.
- CRM & Sales Pipeline Integration: We streamline your sales process, ensuring no lead is ever lost and providing a clear, trackable path from quote to installation.
(Tier 3: The Data-Driven Partner)
- Monthly Performance Reviews (MPR): We meet with you monthly to review key metrics and financial reports, showing you the tangible ROI of our partnership.
- Strategic PPC Campaigns: We launch targeted advertising campaigns on Google and social media to fill your sales pipeline with qualified leads for your most profitable services.
- Business Model Consulting: We use data to help you identify new service opportunities and market trends, ensuring you stay ahead of the competition.
Schedule a free 15-minute consultation to learn how BHM can help your signage company thrive.
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Monday9:00am–5:00pm
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Tuesday9:00am–5:00pm
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Wednesday9:00am–5:00pm
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Thursday9:00am–5:00pm
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Friday9:00am–5:00pm